Virtual Commerce for the New-age Consumer
Technology has become more pervasive than ever. And, to cater to the ever-growing need of the modern consumer, businesses are stepping up their game in implementing digital tools and platforms.
Retail players and e-commerce companies are no exception. Many companies are now venturing into the virtual commerce space.
What is Virtual Commerce?
Virtual commerce, or v-commerce, brings an element of augmented reality (AR) and virtual reality (VR) into the online shopping domain. Basically, v-commerce is the buying and selling of products through a virtual medium realized online through digital platforms, augmented reality technology, and real-time interactions. A few real-life examples could be as follows:
- Virtual trial rooms showing how a product would look in person without actually needing to try on the product
- Voice assistants simplify the sales process and guide the customer to complete their purchases online
- Vising virtual stores through smartphone-based apps or AR/VR glasses and devices
Many companies are already using voice-powered commerce and interactive, AI-based bots also use the term virtual commerce. Compatible devices leverage voice commands to fulfill a customer’s transaction, making the shopping process more immersive and convenient. A key example of this would be completing an entire purchase journey on Amazon through voice commands given to Alexa.
Get ready for the future of shopping, try virtual commerce today!
The logical next step is to create a store-like immersive experience online.
Exploring the Depths of v-Commerce
Virtual commerce is fast emerging as the new paradigm of facilitating online business. This type of online commerce brings a real experience into the virtual shopping experience, allowing customers to explore products, gauge the touch and feel, talk to experts, and make a purchase. All this, in one single interaction. VR/AR apps make the “try before you buy” option the star of online engagement. It helps companies offer real-time visualization of products. And, on the customers’ end, all they need is a smartphone and internet connectivity.
Technology, therefore, is helping companies implement and leverage the best features that v-commerce stands to offer. And, the testament to its success can be seen in the global brands that are already implementing v-commerce to boost their online sales. Leading brands like IKEA, BMW, L’Oreal, Nike, etc. have implemented the principles of v-commerce in their operations.
What Makes v-Commerce Click?
Virtual commerce is basically e-commerce on steroids. It leverages virtual spaces and cutting-edge technology to offer consumers the opportunity to test out any product of their choice before making a commitment of purchasing it. For customers, v-commerce translates into the absolute comfort of shopping per their convenience without compromising on the personalized attention and real-time engagement that a physical store offers. For brands, it gives a major boost to their online sales, increases conversions, and creates an enticing environment to pull in their customers. In other words, it’s a win-win!
Give your customers a virtual experience they won’t forget
Creating a Virtual Brand Store with Phygital
Virtual commerce is here to stay. 2022 will mark the era of v-commerce, opening a new arena of online shopping.
Take your brand store online without losing the in-person touch of an offline store. Maxicus Phygital, our flagship offering, can help your products and services reach a wider audience network, enhance the customer journey, and deliver a superlative phygital customer experience.
Get introduced to the world of phygital commerce and notice what a significant difference it can make to boost the online shopping experience. Connect with our team of experts and book your demo now.