7 Innovative Strategies for Business Growth Through Enhanced Customer Experience

Customer experience (CX) now plays a pivotal role in a company’s growth and success. According to a study by PwC, 73% of consumers say that customer experience is a key factor in their purchasing decisions (1). Prioritizing customer needs can lead to increased sales, with businesses experiencing a growth rate of 4% to 8% above the industry average. 

Maxicus, a leader in customer experience solutions, helps businesses enhance their customer interactions using innovative strategies. By identifying and addressing pain points in the customer journey, Maxicus ensures seamless and satisfying experiences for every customer interaction. 

7 Innovative Strategies for Customer Experience Enhancement 

Here are seven innovative strategies to enhance customer experience: 

  1. Omnichannel Engagement

Customers expect seamless interaction across various channels such as online, in-store, and mobile apps. A robust digital support strategy ensures that customers receive consistent service regardless of their platform. According to the Aberdeen Group, companies with strong omnichannel engagement retain 89% of their customers, compared to 33% for those with weak engagement (2). 

  1. Video Commerce

Video commerce is becoming increasingly popular, allowing businesses to showcase products dynamically and interactively. According to a report by Wyzowl, 84% of consumers have been convinced to buy a product or service by watching a brand’s video. Implementing video commerce can significantly boost customer engagement and sales. 

  1. Hyperpersonalization

Personalized experiences are crucial for customer retention. Businesses can tailor their communications by analyzing customer preferences and behaviors. McKinsey reports that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Personalized emails, product recommendations, and targeted marketing campaigns can enhance customer satisfaction and loyalty. 

  1. Real-time Feedback

Collecting and analyzing real-time feedback is essential for understanding customer needs and improving products and services. Tools like surveys, feedback forms, and social media monitoring can provide valuable insights. According to Microsoft, 77% of consumers view brands more favorably if they seek and act on customer feedback. 

  1. Proactive Customer Support

Investing in comprehensive training programs for employees ensures they can deliver exceptional service. Well-trained employees can better communicate, understand customer needs, and resolve issues efficiently. An ASTD study found that companies investing in employee training reported a 24% increase in revenue. 

  1. CX with Intelligent Automation

Integrating AI and automation in customer service can streamline processes and provide quick assistance. AI-driven chatbots can handle routine inquiries, allowing human agents to focus on complex issues. This not only enhances customer satisfaction but also increases efficiency. Gartner predicts that by 2025, customer service organizations that embed AI in their multichannel customer engagement platforms will elevate operational efficiency by 25%. 

  1. Innovation with Technology

Staying ahead of technological advancements is crucial for enhancing customer experience. Augmented Reality (AR) and Virtual Reality (VR) can create immersive and interactive experiences. For instance, AR can demonstrate product features, while VR can offer a virtual shopping experience. These technologies can differentiate a brand and provide unique customer experiences. A survey by Retail Perceptions found that 61% of shoppers prefer stores that offer AR experiences. 


To keep making the customer experience better, you need to work hard, come up with new ideas, and really know what they want and need. These seven strategies for business growth can help businesses get along better with their customers.  

Customers will believe you more, and your business will grow a lot. Not only are personalization, two-way help, AI and robots, customer feedback, staff training, data use, and new technologies cool, but they are also important parts of a good customer experience.  

Maxicus is ready to help businesses figure out how to get around in this tough world because it focuses on customer experience solutions. Their state-of-the-art solutions help companies not only meet but also exceed customer expectations. In the market, this gives them an edge.  

Maxicus helps companies learn how to make the customer experience better and grow in a way that lasts. They do this by using advanced data analytics, AI to help with customer service and new ways to combine technology. 


1 – Linkedin

2 – Porchgroupmedia

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