As the digital sources emerged to generate leads and keep customers engaged, telemarketing made some businesses cringe. With some criticism and skepticism surrounding the use of telemarketing today, many doubts still exist in its effectiveness in lead generation. But with the COVID-19 crisis, there has been a fundamental change in consumer as well as corporate behavior. The New Normal has forced leaders to adopt some new and some old practices to keep businesses running.
Telemarketing is a time-tested technique that has many advantages over more contemporary strategies. For many reasons, telemarketing leads remain one of the best means of boosting your sales and revenue. Almost 60% of marketing managers in Fortune 500 companies say telemarketing is “very effective” for leads and customer outreach, and when those who say it is only “effective” that percentage is nearly over 90%.
Even though, businesses underestimate the potential of telemarketing lead generation services at their peril. The so-called old fashioned way of engaging customers is getting back on the bandwagon, given its obvious success rates.
Let’s look at some of the many reasons why telemarketing can prove to an effective form of lead generation in The New Normal.
Telemarketing provides a direct person to person contact with potential customers rather than the cold approach of an email. Telemarketing leads are more likely to engage and attract the person on the other end of the line. Especially, if proper research has been conducted before telemarketing calls, ensure decision-making authority, to pitch your products and services to the correct person. While emails are easily ignored, a person-to-person call will also ensure that you get a quick response, in some form, from your prospects.
68% of B2B sales were found to involve some form of human interaction such as telemarketing. Customers have been found to respond better to the human touch than to some other form such as digital marketing.
Words are not the most important aspect of convincing someone either. Instead, the personality and tone of voice are essential ingredients for developing sales leads. Telemarketing allows a human touch those other methods of lead generation lack. Through these advantages, the leads that are developed through telemarketing are sure to be the highest quality leads available. These can be passed on to the sales team to increase the chances of persuading them to do business with your company.
Telemarketing has evolved beyond simply calling and selling products. It has become essential for a business to establish its presence and brand identity, provide support, and enhance customer experience and even for retaining a loyal customer base. Even if you use other forms of lead generation, a salesperson would have to back upon telemarketing to nurture a potential lead. Again, the emphasis lies on human contact. Till a customer can add a human voice to a company, they wouldn’t trust it completely. Your brand instantly creates a rapport with customers.
One of the big advantages of telemarketing over other forms of lead generation is the ability to adjust and alter your approach depending on how things are going. If you find that your current script or approach does not seem to be generating the high-quality leads that you were expecting, you can switch things up and experiment in real-time to ensure that you are moving forward with a method that works.
While telemarketing can be a highly effective tool for generating high-quality leads, there are some things to keep in mind in order to maximize its effectiveness. It is important to keep in mind the changes in marketing that are shaping the industry today to make telemarketing efforts relevant.
If your business has neglected telemarketing for lead generating, then now is the time to set a new course. There are many good reasons why this is very effective for generating leads.
In order to push revenue for your business, find a professional team to outsource your telemarketing needs today to make the most of your lead generation opportunities. Save your business a lot of time and resources by outsourcing lead generation activities. Telemarketing campaigns are known to have the highest profit margin compared to other forms of lead generation. Free your sales teams of time spent entering data, researching potential leads, etc.