How Virtual Shopping Is Going To Revolutionize The Way We Shop?
Did you know that the global market for virtual shopping is expected to grow from $12.73 billion in 2018 to a whopping $407.51 billion by 2027?
That’s right! Virtual shopping is forecasted to become a mainstay of the eCommerce landscape. Also known as ‘phygital shopping, or ‘virtual commerce offers an immersive shopping experience in a completely realistic, computer-generated 3D environment.
In other words, it allows customers to try before they buy – without ever having to leave their homes.
But how exactly does virtual shopping work? And what impact will it likely have on the eCommerce landscape in the coming years?
This blog post will take a closer look at virtual reality shopping and explore its potential implications for online retailers.
What is a Virtual Shopping Experience, and how does Virtual Reality Shopping Work?
At its most basic, virtual shopping involves using a headset to transport users into a realistic 3D environment. This environment can showcase products in an immersive way, allowing customers to get up close and personal with items before purchasing them.
Some of the first examples of virtual reality shopping came from basic 3D product renders that allowed users to view items from different angles. However, these were little more than digital images and didn’t offer a realistic representation of the product.
Nowadays, though, virtual reality and Online Digital Store has come on in leaps and bounds. Thanks to advances in virtual reality technology, it’s now possible to create realistic 3D environments that look and feel just like the real world.
In these environments, users can interact with digital representations of products as if they were handling the real thing. They can pick them up, examine them from different angles, and even try them on – without ever having to leave their homes.
The Future is Phygital: Physical and Digital
What Are The Benefits Of Virtual Shopping?
Several benefits are associated with virtual reality shopping, both for shoppers and retailers. Let’s take a look at some of the most notable advantages below:
One of the most obvious benefits of virtual reality shopping is that it’s incredibly convenient. Rather than visiting a store in person, shoppers can put on a headset and browse the virtual shelves from the comfort of their homes.
This is particularly beneficial for those who live in rural areas or who have difficulty getting to physical stores. It also eliminates the need to travel long distances or battle busy high streets – which is great news for time-strapped shoppers.
Improved Product Discovery
Virtual reality shopping also makes it easier for shoppers to discover new products. In a physical store, customers are limited to whatever happens to be on the shelves at any time. But in a virtual environment, retailers can showcase an infinite number of products without worrying about storage space or stock levels.
This is great news for those looking for something specific, as it means they can browse through a much wider range of products than they would be in a physical store. And it’s also good news for retailers, as it provides them with an opportunity to sell more items and boost their profits.
Virtual Reality Shopping also offers an engaging and immersive experience that traditional eCommerce platforms can’t match. This type of technology can transport shoppers into a whole new world, where they can interact with products in a realistic and lifelike way.
Moreover, virtual reality shopping can also create unique and memorable experiences that encourage customers to return for more. This will likely appeal to retailers looking for ways to stand out from the competition and build a loyal customer base.
What Are The Potential Implications Of Virtual Reality Shopping?
Now that we’ve looked at some of the benefits of virtual Reality Shopping, it’s time to turn our attention to its potential implications. Here are some of the things that businesses need to bear in mind:
The Need For High-Quality Content
One of the most important things for businesses is that Virtual Reality Shopping requires high-quality content. If the visuals are poor or the user experience lacking, customers are unlikely to stick around for long.
Creating realistic and lifelike 3D environments takes time, effort, and money. So businesses must ensure they have the resources to create content that will wow their customers and encourages them to return for more.
The Importance Of An Engaging Brand Story
It’s also important for businesses to remember that an engaging brand story is essential for Virtual Reality Shopping success. To transport shoppers into a new world, businesses must create a compelling narrative that captures their imaginations and holds their attention.
The Potential For alienating Some Customers
Finally, businesses need to be aware of the Potential of alienating some customers with virtual Reality Shopping. While this technology offers several benefits, it’s not for everyone.
Deliver A Personalised Shopping Experience at Home
Virtual reality shopping is a new and exciting technology that benefits businesses and shoppers alike. But it’s important to remember that this type of shopping is not without its implications. Businesses need to be aware of the potential risks and ensure they have the resources to create high-quality content and engaging brand stories.