Lead generation is the way that you attract customers to your business. It is the process of getting prospective customers interested in your product/service offerings. It is the method you use to accumulate leads.
If you are a business and have to tell somebody who is not marketing savvy what you do, you most likely tell them that you find ways to attract people to your business. Finding ways to make a person interested in your company and make them want to request more information from you.
To break it down, it is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying.
It is very important for the growth of a business. The buying process has changed and marketeers need to rethink and refocus their efforts to stay relevant.
80% of customers say the experience a company provides is as important as its products and services.
Without leads, your company can’t grow. While you may receive referrals, those often aren’t enough to grow your business the way you want. You need a way to attract and convert prospects, and lead generation provides that.
Next, lead generation offers a solution to finding qualified leads, versus any lead. While you can spend time cold-calling potential leads, this strategy rarely results in a lead, only unhappy people with a bad image of your brand.
With it, your business can also provide a seamless customer journey. People can move at their own pace from consumer to the customer, like by downloading an online guide or completing a contact form.
Businesses today are heavily dependent on lead generation as it enables the websites of such businesses to generate more traffic which may lead to the further conversion of such found Leads into Customers. This leads to an increase in conversion rates helping a business gain huge profits in the process.