In the growing age of business digitization content moderation is an imperative need. A scalable content moderation process lets you publish high volumes of user-generated content and screens through the maleficent i.e hate, racism, violence, sexuality, or anything else that the platform doesn’t subscribe to or endorse.

Especially, for high-volume campaigns by using content moderators to tag content with key properties, the organization can gain actionable insights about the behavior and opinions of your users and customers. By moderating your content with intent, you can protect the brand and customers, while making data-driven decisions about new product and marketing campaigns. To ensure their viewers aren’t exposed to harmful content, they needed a scalable way to review the content posted on their website.

 

Why content moderation is important?

Protects your brand and your users

Whether it’s videos submitted for a contest, pictures posted on social channels, or comments written on blog posts or forums, there’s always a risk that a piece of user-generated content will deviate from what your brand considers acceptable. Having a team of content moderators on hand reduces the risk of visitors seeing content they may consider upsetting or offensive. Content moderation also prevents bullies or trolls from taking advantage of your brand online.

Helps you understand your users

Another benefit of content moderation, especially for high-volume campaigns, is pattern recognition. By using your moderators to tag content with key properties, your team can gain actionable insights into the behavior and opinions of your users and customers.

Content moderation increases traffic & search engine rankings

User-generated content can fuel your website, product reviews, and social channels. And what does that additional content do for your brand? It attracts more traffic. Not only are customers more inclined to engage with others, but search engines feast on the additional content.

In other words, deploying a scalable content moderation strategy can equal more user engagement and better search engine rankings, which in turn leads to more traffic to your website.

 

The benefits of user-generated content are obvious. Enter Maxicus, our synergistic approach of human moderators, Artificial Intelligence and Machine leanings make moderation quick and painless. From screenings of content to cataloging, from contextual tagging to precise content annotation and labeling, our best minds are using the best of AI and ML to create a more delightful experience for the consumer in the platform. Innovation and growth are what will boost the online platform to success, and this is where Maxicus will give you the most competitive advantage.

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