How Video Commerce Increases Conversions by Bringing the In-Store Experience Online

In 2025, video content is projected to account for over 82% of all consumer internet traffic, cementing its position as the most powerful medium for online engagement and conversions. For businesses aiming to strengthen their customer experience (CX), integrating video commerce is no longer optional—it’s a necessity.

In this blog, we’ll explore how video commerce captivates online audiences, replicates the in-store experience digitally, and drives conversion rates globally. We’ll also share insights on how Maxicus leverages video commerce alongside generative AI and phygital CX to future-proof customer engagement strategies.

Table of Contents

1. Understanding Video Commerce and Its Relevance in CX
2. How Video Commerce Replicates the In-Store Experience Digitally
3. Impact of Video Commerce on Conversion Rates: Global Trends & Stats
4. Maxicus Insights: Video Commerce and Omnichannel Engagement
5. Leveraging Video Commerce with Generative AI and Phygital CX
6. Frequently Asked Questions (FAQs)
7. Conclusion

Understanding Video Commerce and Its Relevance in CX

Video commerce combines video content with eCommerce functionality, creating immersive shopping journeys that mimic the personalized experience of physical stores.

• Live shopping events and interactive product demos enable real-time connections between customers and brands.
• The human brain processes visuals in just 13 milliseconds, making video an unmatched tool for storytelling and product education.
• By adopting video commerce strategies, brands improve CX while reducing friction in the buying journey.

Businesses that integrate video commerce platforms experience higher engagement, faster decision-making, and stronger brand recall compared to traditional text or image-based formats.

How Video Commerce Replicates the In-Store Experience Digitally

Traditional in-store shopping offers personalized assistance and tactile experiences. With video commerce, these benefits are reimagined in the digital world:

• Live Video Consultations & Demos: Real-time support that mirrors in-store staff assistance.
• Shoppable Videos with Clickable Links: Allow direct purchases from product videos, similar to browsing aisles.

By bridging online shopping and in-store experiences, video commerce builds trust, reduces hesitation, and drives faster purchase decisions.

Impact of Video Commerce on Conversion Rates: Global Trends & Stats

Video commerce represents a fundamental evolution from traditional e-commerce and static product listings. By enabling real-time, interactive shopping experiences—such as live product demonstrations, virtual consultations, and shoppable videos—it transforms passive browsing into active engagement.

Global trends underline its measurable impact:

• Product pages featuring interactive video commerce elements see up to a 39% increase in cart conversions.
• Landing pages with shoppable or live-stream videos can boost conversion rates by as much as 80%.
• 84% of businesses leveraging video commerce report increased sales.
• 93% confirm higher ROI compared to non-interactive digital strategies.

Maxicus Insights: Video Commerce and Omnichannel Engagement

At Maxicus, video commerce is not treated as a standalone tool but as a core component of a comprehensive omnichannel CX framework. By unifying digital touchpoints, we deliver seamless, consistent, and personalized customer journeys that drive measurable business outcomes.

Key elements include:

• Live Video Demos – Real-time product presentations designed to enhance trust and improve buying confidence.
• AI-Enabled Chat Support – Intelligent, instant interactions that resolve queries and maintain customer engagement.
• Voice and Social Media Integrations – Consistent experiences across multiple platforms, ensuring customers are engaged wherever they choose to interact.

This integrated approach enables brands to go beyond transactions, fostering stronger customer relationships and long-term loyalty.

Reported Outcomes with Maxicus Video Commerce Solutions:

• Higher customer loyalty & retention
• Noticeable conversion rate improvements in retail, eCommerce, and telecom
• Seamless integration of video commerce tools with existing digital touchpoints

By aligning video commerce with omnichannel engagement, Maxicus ensures brands meet customer expectations at every stage of the journey.

Leveraging Video Commerce with Generative AI and Phygital CX

The future of video commerce lies at the intersection of AI-driven personalization and phygital CX:

• Generative AI in Video Commerce: Predicts customer preferences and delivers personalized video content at scale.

• Phygital CX (Physical + Digital): Combines in-store elements with immersive digital experiences, such as AR/VR product demos.

• Real-time analytics: Help brands measure engagement, optimize campaigns, and drive data-backed CX improvements.

By leveraging AI-powered video commerce platforms, businesses can offer hyper-personalized journeys that boost conversion rates and customer satisfaction.

Frequently Asked Questions (FAQs)

1. What is video commerce in customer support?Video commerce in support refers to using live video interactions to solve customer problems while recommending relevant products, leading to increased sales and customer satisfaction.

2. How does video commerce improve customer experience?
It replicates in-store experiences digitally, offering real-time support, interactive demos, and personalized engagement that builds trust.

3. What industries benefit most from video commerce?
Retail, fashion, beauty, electronics, and telecom see the highest adoption due to the visual and interactive nature of their products.

4. Is video commerce expensive to implement?
Not necessarily. With modern platforms and AI tools, businesses of all sizes can integrate video commerce affordably.

5. What is the future of video commerce?
With AI, AR/VR, and phygital experiences, video commerce will become the backbone of omnichannel CX strategies.

Conclusion

Video commerce in 2025 is transforming digital shopping by replicating in-store experiences and driving conversion rates by up to 80%. With 82% of internet traffic coming from video, businesses that embrace video commerce platforms now will gain a competitive edge in CX excellence.

At Maxicus, we harness video commerce, generative AI, and omnichannel engagement to help brands boost revenue, improve retention, and future-proof their digital strategies.

Sources: ConvertCart, Firework, Insivia, Dash, HubSpot.